URL Shortener & Shortlinks
Some pages have a very long URL and are not great for sharing on social media or print.
Instead of bit.ly, we have a custom shortlink domain:
https://
We use the servise Rebrandly to create and track these links
Rebrandly
To log in, visit https://rebrandly.com
On the FREE plan, we are limited to 10 links per month.
Link Tracking
This is great to see how often our links get tracked. We can use this information to measure the success of our campaigns, be it email, print, or social media.
Branded URL
Shortlinks look much better coming from rmad.ac than from bit.ly.
Link Management
This is perfect for print materials or other campaigns. If ever we decide to change a page, we can update the destination in Rebrandly to continue to track how often that link is clicked.
Campaign URLs
Google Analytics uses UTM parameters to track more details about links. You may haves seen a link like the following:
example.com/page?utm_source=newsletter&utm_medium=email&utm_campaign=june-2024-newsletter
This helps us also track useful click information in Google Analytics as well.