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Color Scheme

All colors are compliant with WCAG 2.1 and ADA standards.

Primary Colors

Color is the cornerstone of Rocky Mountain ADA design. It distinguishes our brand and helps us to create consistent experiences across marketing and products. We use color in meaningful ways in all expressions of our brand. We use color to pinpoint exactly what people need to see.

We are committed to complying with AA standard contrast ratios. To do this, we choose primary, secondary and extended colors that support usability. This ensures sufficient color contrast between elements so that users with low vision can see and use our products.

TODO: CREATE VUE COMPONENT FOR COLOR CARD

b100 - Rockies

HEX#1b43ad
RGBrgb(27, 67, 173)
HSLhsl(223.56, 73%, 39.22%)
Oklchoklch(42.74% 0.18 264.29)
CSSvar(--b100)
Pantone2728c

n0 - Snow

HEX#ffffff
RGBrgb(255, 255, 255)
HSLhsl(0, 0%, 100%)
Oklchoklch(100% 0 0)
CSSvar(--n0)
PantoneTrans.Wt.

n400 - Slate

HEX#1d2c47
RGBrgb(29, 44, 71)
HSLhsl(218.57, 42%, 19.61%)
Oklchoklch(29.4% 0.05 261.53)
CSSvar(--n400)
Pantone533c

n20 - Sugar

HEX#ebedf0
RGBrgb(235, 237, 240)
HSLhsl(216, 14.29%, 93.14%)
Oklchoklch(94.54% 0 258.32)
CSSvar(--n20)
Pantone427c

Secondary Colors

Our secondary palette contains a variety of colors to keep things fresh and interesting. We lean on these colors more frequently when brand awareness is high, or on our own properties where we control the surrounding environment. Try to use the primary palette when applicable.

When these colors are used in conjunction with our primary palette, these colors makes every moment feel on-brand.

t100 - Bob Ross

HEX#05aac7
RGBrgb(5, 170, 199)
HSLhsl(188.97, 95.1%, 40%)
Oklchoklch(68% 0.12 215.77)
CSSvar(--t100)

y100 - Butterscotch

HEX#ffab00
RGBrgb(255, 171, 0)
HSLhsl(40.24, 100%, 50%)
Oklchoklch(80.34% 0.17 73.79)
CSSvar(--y100)

r100 - Cinnabar

HEX#e84f2d
RGBrgb(232, 79, 45)
HSLhsl(10.91, 80.26%, 54.31%)
Oklchoklch(63.41% 0.2 33.96)
CSSvar(--r100)

g100 - Mojito

HEX#31a579
RGBrgb(49, 165, 121)
HSLhsl(157.24, 54.21%, 41.96%)
Oklchoklch(64.65% 0.12 163.43)
CSSvar(--g100)

p100 - Prince

HEX#5d50ad
RGBrgb(93, 80, 173)
HSLhsl(248.39, 36.76%, 49.61%)
Oklchoklch(49.24% 0.14 286.29)
CSSvar(--p100)

Adobe Color Scheme file

If you use any Adobe products, you will be able to import the .ase file to import the entire color palette into Photoshop, Illustrator, etc.

Notes for Color Blindness

For people with color-blindness, Avoid using the Purples if you need to distinguish information by color, for example a color coded bus-route map.

To distinguish information by color, it is best to use texture or patterns as well. For example:

  • Solid red line
  • Short dashed blue line
  • Triangle dashed purple line

Purples tend to blend in with the blues in this color scheme. See images below:

Hover over the images to see the full-vision color scheme

Protanopia Color Blindness

Deuteranopia Color Blindness

Full Color Blindness